Alt text – Alternative text

Alternative text, also known as “alt text,” is a text description that can be added to images and other non-textual content on a website. The purpose of alt text is to provide a brief, text-based description of an image or other non-textual content for users who are visually impaired or who have devices that cannot display images. Alt text is also used by search engines to understand the content of images and to improve the accessibility of a website. In general, alt text should be concise, descriptive and should accurately convey the meaning of the image.