Author name: Azra

Brand Recognition

What Is Brand Recognition? The term brand recognition refers to the ability of consumers to identify a specific brand by its attributes over another one. Brand recognition is a concept used in advertising and marketing. It is considered successful when people are able to recognize a brand through visual or auditory cues such as logos, slogans, packaging, colors, or …

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Above the fold

“Above the fold” in marketing refers to the portion of a web page that is visible to a user without having to scroll down. The term is borrowed from the newspaper industry, where “above the fold” refers to the portion of a newspaper that is visible when it is folded in half. In the context …

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