Backlink

A backlink is when one website links to another with an anchor text. An example of a backlink is any article you find that links to another source or website. You can find examples of website backlinks all over the internet, especially on popular blog sites that link back to relevant content.

How do backlinks improve SEO?

Backlinks offer better website SEO because they boost your website’s authority and can help you rank higher for target keywords in search engine results pages (SERPs). Of course, while you should try to get as many backlinks as possible, the quality of the website linking back to you matters more than the number of backlinks you have.

How do I get backlinks from high-authority sites?

The best way to get backlinks from high-authority sites is to write quality content. High-authority websites usually cite their sources, so if you can produce original and insightful content in the form of blogs, infographics, and videos, publications are more likely to link back to you. You can also link to these sources in your own content to increase visibility.

The importance of link building

The cornerstones of SEO are keyword research, on-page optimization, and acquiring backlinks. Doing one without the others will hamper your results. But among these, acquiring backlinks is probably the most important. Links are not just good for SEO. They can also be good for creating awareness and driving traffic. Link building should be a major part of your SEO strategy.

Mailchimp’s all-in-one marketing platform can help you earn more backlinks by providing you with the tools to create top-quality emails. With professional email designs at your fingertips, you can captivate the attention of recipients and introduce your brand during the link building process.