Broken links are links that don’t work. Some of the reasons why links don’t work include:
- A website is no longer available
- A webpage was moved without a redirect being added
- The URL structure of a website was changed
If you click a broken link, you’ll see a 404 page error or similar message explaining the webpage is not available.
Broken Links and SEO
Search engines see links as a vote for a website’s quality. Links to your website and links within your website can affect where your website ranks in search results. Because of this, it’s best practice to either remove or update broken links.
Cleaning up broken links can add context to your website, improve user experience, and make content within your website easier for visitors and search engines to discover. On the other hand, websites with too many broken links can be a signal of low quality to search engines.