Brand Recognition

What Is Brand Recognition? The term brand recognition refers to the ability of consumers to identify a specific brand by its attributes over another one. Brand recognition is a concept used in advertising and marketing. It is considered successful when people are able to recognize a brand through visual or auditory cues such as logos, slogans, packaging, colors, or …

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Above the fold

“Above the fold” in marketing refers to the portion of a web page that is visible to a user without having to scroll down. The term is borrowed from the newspaper industry, where “above the fold” refers to the portion of a newspaper that is visible when it is folded in half. In the context …

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Effective forms of Digital Marketing

Introduction Digital marketing is a necessary part of modern business. It involves using various digital channels to reach your target audience and offer them relevant content. 1. Search engine optimisation SEO is the process of improving your website’s visibility in search engine results pages (SERPs). It’s one of the most important forms of digital marketing …

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