What Is a Content Strategy?
A content strategy (also known as “content marketing strategy”) is an organization’s high-level approach for creating and marketing content. A strategy for creating content includes topic selection, content formats, writing style, design and promotion.
Why Is a Content Strategy Important?
Having a content strategy is important because it helps you plan your site’s content marketing. Without a strategy, many people jump from one tactic to another. One week they write blog posts. The next week they film some YouTube videos.
But with a complete strategy laid out, you can create a detailed plan to execute on.
(That’s not to say that your strategy should be set in stone. You can, and should, modify your strategy based on what’s working for you.)