What Is Copywriting?

Copywriting is the practice of crafting written text in order to inform, inspire or persuade. In most cases, copywriting is used to increase sales and conversions. Mediums, where copywriting is implemented, include sales letters, blog posts, advertisements and social media posts.

Why Is Copywriting Important?

In this age of video and podcasts, does copywriting still matter?

In a word: yes.

Here are some of the benefits that you can get from becoming good at copywriting:

  • Get higher conversion rates on key pages
  • Improve structure and flow of articles
  • Get more engagement on social media posts
  • Have more people share your content
  • Understand your customer’s needs and wants

In other words: copywriting can improve nearly every element of your marketing.

This obviously includes articles and sales pages. But copywriting also comes into play when creating:

What Does a Copywriter Do?

Needless to say, a copywriter spends most of his or her day writing. However, there’s more to a copywriter’s job than putting words after words.

In fact, experienced copywriters spend significant amounts of time learning about their customers. They also invest time in understanding how the product they’re writing about can help their prospects.

If you’re writing copy for your own product or service then you probably already know what it is, how it works, and how it compares to the competition. So your job is to learn about your audience’s thoughts, fears and desires. And how they phrase these things in their mind. That way, you can write copy that speaks directly to them.